I help companies turn product ambition into something that ships.

20+ years in product and technology. I scaled a product and engineering team from 7 to 42 people, took a subscription business to +50% LTV and 16-month retention, and built AI agents running in production at 75-78% automation. I work with a small number of companies at a time.

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What I Do

Three ways I can help

Fractional Product Leadership

Two or three days a week as your VP of Product. Strategy, roadmap, hiring and the operating model, with real ownership rather than advice from the sidelines.

AI That Actually Ships

For teams that want AI in the product and keep getting stuck at the demo. I have shipped agents to production, watched them fail, and rebuilt them with humans in the loop. Scoping, architecture decisions, evaluation and rollout.

Product Audit

Two to four weeks. Where the product is losing money, what to stop doing, and what the next two quarters should look like. Delivered as a decision document, not a deck.

How I Work

I work as one person by default. When a project needs more hands, I bring in a trusted network of engineers, designers and data specialists I have worked with for years. You get senior ownership without agency overhead, and capacity when the work actually demands it.

Selected Work

Experience

Clients

  • Prixz

    Mexico's leading online pharmacy. Fractional product leadership.

  • PrimePlayers

    A platform for investing in the economic rights clubs hold in developing footballers. Ongoing product and technical advisory.

Where I led product before going independent

  • Plinng

    AI-first SaaS operating as an AI business operator for SMBs. 9,000+ businesses. Led product and engineering, from 7 to 42 people.

  • Domestika

    One of Spain's leading unicorns and a global creative learning platform. Led the move to subscription: +50% LTV and 16-month retention.

  • The Knot Worldwide

    Wedding technology across 17 countries. Owned B2C, B2B, apps and e-commerce.

Built, Not Just Advised

AteneAI

AteneAI is an AI-native GEO platform that helps brands measure and shape how they surface in LLM-powered search. I built it end to end, from architecture to interface. It is how I keep my hands in the work I advise on.

ateneai.com
About

David Garzón

I am David Garzón. I started as a developer. I have founded four companies. Before going independent, I led product at Domestika, one of Spain's unicorns, and owned product across 17 countries at The Knot Worldwide.

I am based in Barcelona and work with clients in Europe and LATAM.

I have also been interviewing founders and operators at comotrabajan.com since 2013, which is where a lot of how I think about building came from.

Contact

Let's talk

Send me a note. I respond to every message personally.

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